{"id":1244,"date":"2018-12-12T09:03:31","date_gmt":"2018-12-12T09:03:31","guid":{"rendered":"http:\/\/blog.promosimple.com\/?p=1244"},"modified":"2018-12-14T05:16:08","modified_gmt":"2018-12-14T05:16:08","slug":"8-free-strategies-for-promoting-giveaways","status":"publish","type":"post","link":"https:\/\/promosimple.com\/blog\/8-free-strategies-for-promoting-giveaways","title":{"rendered":"8 Free Strategies for Promoting Giveaways"},"content":{"rendered":"<p class=\"p1\"><span class=\"s1\">Whether you\u2019re looking to create excitement about your new product, boost your customer engagement or grow your list of subscribers &#8211; giveaways and sweepstakes can serve as your business ally. <\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Because giveaways are typically simple and affordable to run and they bring a significant return on investment, companies and individuals across many different industries choose to organize them. When executed properly, they result in increased brand visibility and strengthen the relationship you have with the target audience, which is why it\u2019s good to include them in your marketing mix. <\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">But no matter how clever and fun your giveaway is, it won\u2019t mean a thing if no one knows it exists. To truly make it worthwhile, you need to create a promotional strategy. That is the only way you\u2019ll get traction and reap the benefits from your efforts. <\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Think you\u2019ll need to spend a fortune on promoting your giveaway? Well, think again. If you\u2019re willing to invest other resources such as time and creativity, you won\u2019t need to spend a dime.<\/span><\/p>\n<p class=\"p3\"><span class=\"s1\">Today, we have prepared a total of 8 free strategies for promoting your sweepstakes that are easy to implement. Read on to find out more.<\/span><\/p>\n<h2 class=\"p4\"><span class=\"s1\">1. Make the Most of Your Email List<\/span><\/h2>\n<p class=\"p1\"><span class=\"s1\">Email is still a precious marketing tool that keeps evolving. According to statistics, the <a href=\"https:\/\/www.statista.com\/statistics\/255080\/number-of-e-mail-users-worldwide\/\"><span class=\"s2\">number of email users is expected to grow to 4.3 billion by 2022<\/span><\/a>, which indicates both the popularity and utility of this channel. If you\u2019re not collecting email addresses from your website visitors, you should definitely start.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Email is a channel that is somewhat intimate as it offers a precious opportunity for businesses to have a one-on-one conversation with their subscribers. To make the most of it, here\u2019s what you need to take in mind:<\/span><\/p>\n<ul class=\"ul1\">\n<li class=\"li1\"><em><span class=\"s1\">Timing <\/span><\/em><\/li>\n<li class=\"li1\"><em><span class=\"s1\">Personalization<\/span><\/em><\/li>\n<li class=\"li1\"><em><span class=\"s1\">CTAs<\/span><\/em><\/li>\n<li class=\"li1\"><em><span class=\"s1\">Attention grabbers<\/span><\/em><\/li>\n<\/ul>\n<p class=\"p1\"><span class=\"s1\">It\u2019s advisable to send an announcement email to your list in the period of 24-36 hours after you\u2019ve launched your giveaway. This is to ensure you\u2019ve set everything right and that it\u2019s something safe to promote. It\u2019s good to ping your subscribers who haven\u2019t entered the contest once again (this time 24-36 hours before the giveaway ends) to remind them they can still participate.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">When it comes to personalization, it seems that it has become a buzzword these days. However, the numbers don\u2019t lie: <a href=\"https:\/\/smallbiztrends.com\/2018\/08\/email-personalization-statistics.html\"><span class=\"s2\">82% of marketers say they have noticed an increase in open rates through email personalization<\/span><\/a>, which means you could definitely benefit from it, too. Adding a personal touch to your email, even if it\u2019s something small such as addressing the recipient by their name &#8211; can mean a lot of difference. You can use <a href=\"https:\/\/promosimple.com\/blog\/mailchimp\"><span class=\"s2\">MailChimp<\/span><\/a> here as it is simple and very user-friendly.<\/span><\/p>\n<p class=\"p3\"><span class=\"s1\">In addition, you have to take in mind the attention of your subscribers is all over the place. Hook them with an effective subject line that indicates the date when the giveaway ends in order to create urgency. Include an effective and visually bold call to action to make it clear for your subscribers what they need to do and enable them to enter the contest with a click.<\/span><\/p>\n<h2 class=\"p4\"><span class=\"s1\">2. Referrals Are Incredibly Effective<\/span><\/h2>\n<p class=\"p1\"><span class=\"s1\">When it comes to marketing, there\u2019s nothing that could ever replace the power of personal recommendations. It is all a matter of trust: we take opinions and experiences from people within our closest network seriously and see them as reliable.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">As a matter of fact, Nielsen research has shown that <a href=\"https:\/\/www.nielsen.com\/content\/dam\/corporate\/us\/en\/newswire\/uploads\/2009\/07\/pr_global-study_07709.pdf\"><span class=\"s2\">92% of people trusted referrals<\/span><\/a> from people they knew. Most of us do too, as we know they are honest and don\u2019t have any hidden agenda when recommending us something.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">To promote your sweepstake, you should definitely inspire referrals. This is how you\u2019ll create the so-called \u201csnowball effect\u201d and maximize your reach. Referrals are incredibly effective for two main reasons:<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">&#8211; As we already mentioned, referrals are trusted and fall into the category of unrivaled \u201cword-of-mouth\u201d marketing<br \/>\n<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">&#8211; Referrals break through the noise and are highly targeted, given the fact people will share your giveaway only to their close ones who will might be interested<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Exciting thing about referrals is that they have the potential to make your giveaway viral. However, a lot of different pieces of the puzzle have to fall in place in order for that to happen. To increase your chances of having extraordinary reach, you need to have a well developed network and offer truly valuable prizes, i.e. provide something that\u2019s truly worth sharing. <\/span><\/p>\n<p class=\"p3\"><span class=\"s1\">People will usually be willing to <a href=\"http:\/\/promosimple.com\/blog\/get-more-sweepstakes-entries-with-refer-a-frien\"><span class=\"s2\">refer to a friend<\/span><\/a> if they have a clear gain out of doing so. Make sure to communicate clearly what\u2019s in it for them (e.g. they could be rewarded with extra entries for the grand prize) and make it easy for them to share and refer. This is how you turn your contestants into advocates. The moment you add boring and tiring steps to the process, you can expect people will rather choose not to participate at all. Of course, you can always make referral a necessary requirement for people to participate in the first place, by defining so in the rules.<\/span><\/p>\n<h3><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-large wp-image-5144\" src=\"https:\/\/promosimple.com\/blog\/wp-content\/uploads\/2018\/12\/8-Free-Strategies-for-Promoting-Sweepstakes-1-100-691x1024.jpg\" alt=\"\" width=\"691\" height=\"1024\" srcset=\"https:\/\/promosimple.com\/blog\/wp-content\/uploads\/2018\/12\/8-Free-Strategies-for-Promoting-Sweepstakes-1-100-691x1024.jpg 691w, https:\/\/promosimple.com\/blog\/wp-content\/uploads\/2018\/12\/8-Free-Strategies-for-Promoting-Sweepstakes-1-100-203x300.jpg 203w, https:\/\/promosimple.com\/blog\/wp-content\/uploads\/2018\/12\/8-Free-Strategies-for-Promoting-Sweepstakes-1-100-768x1137.jpg 768w, https:\/\/promosimple.com\/blog\/wp-content\/uploads\/2018\/12\/8-Free-Strategies-for-Promoting-Sweepstakes-1-100.jpg 1000w\" sizes=\"(max-width: 691px) 100vw, 691px\" \/><\/h3>\n<h3 class=\"p4\"><span class=\"s1\">3. Utilize Twitter and Hashtags<\/span><\/h3>\n<p class=\"p1\"><span class=\"s1\">Twitter is such an amazing network for promoting your sweepstakes. With smart usage of hashtags, you can reach people outside of your existing audience pool and encourage retweeting. Useful tools such as <a href=\"https:\/\/hashtagify.me\"><span class=\"s2\">Hashtagify<\/span><\/a> can help you determine a popularity of a certain hashtag and complete it with other relevant ones that will help you increase your giveaway\u2019s visibility.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">To successfully promote your giveaway, tick the following things off your list:<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">&#8211; Make your post stand out from the feed by including a tempting photograph of the products or services you are giving away<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">&#8211; Use up to 4 relevant hashtags for better visibility<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">&#8211; Craft a compelling copy that consists of a strong CTA<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">&#8211; Generate urgency and trigger the fear of missing out (FOMO) among your followers<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">&#8211; Of course, include a link towards the contest<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Since Twitter moves fast, you have to ensure your posts are not pushed to the bottom and left forgotten. This means you will need to post several times for the sake of exposure. However, don\u2019t just send the same Tweet over and over again. This is a direct violation of the <a href=\"https:\/\/help.twitter.com\/en\/rules-and-policies\/twitter-rules\"><span class=\"s2\">Twitter rules<\/span><\/a>, plus it can backfire: your followers might get annoyed and feel like they are getting spammed. Instead, get creative.<\/span><\/p>\n<p class=\"p3\"><span class=\"s1\">Invest your time in designing teasers and communicate different fun elements of your giveaway throughout the series of posts. Try your best to turn it into a meaningful conversation, ask questions, and be witty. Make it engaging and entertaining for your followers. Like and retweet if someone mentions your brand, as it makes a great part of cultivating relationships and maintaining a favorable image for yourself.<\/span><\/p>\n<h3 class=\"p4\"><span class=\"s1\">4. Facebook is Where Your People Are<\/span><\/h3>\n<p class=\"p1\"><span class=\"s1\">There\u2019s hardly any promotional strategy for giveaways that doesn\u2019t include Facebook and it\u2019s pretty obvious why. With <a href=\"https:\/\/newsroom.fb.com\/company-info\/\"><span class=\"s2\">1.49 billion daily active users<\/span><\/a>, Facebook is the largest social network on the Internet. What\u2019s even better, it has a versatile and rich user demographics, which means different generations are easily reachable.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Facebook is probably the most complete network as it has no particular format focus. With various features such as sharing thoughts in form of status posts, posting photos and videos, organizing groups and managing pages &#8211; it indeed has a lot to offer. <\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">To properly use Facebook and promote your sweepstake, keep in mind the following:<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">&#8211; Your post has to contain all the necessary information (what is the giveaway about and who sponsors it, how many days does it last, what should your followers do)<br \/>\n<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">&#8211; Think in terms of grabbing attention: include visuals or even better &#8211; record a short video in which you\u2019ll invite people to participate in the contest<br \/>\n<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">&#8211; Make the copy attractive, with a clear CTA and a functional link<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">&#8211; Pay attention to your notifications and reply to all potential questions people may have about your giveaway<\/span><\/p>\n<p class=\"p3\"><span class=\"s1\">For additional visibility, you can invest a couple of bucks and boost your Facebook post, which may bring surprisingly good results. Another great thing about Facebook is the fact it makes sharing so easy, as well as expressing reactions to the post. Thanks to these different options, you can monitor how people react to your post and try your best to improve engagement by making them feel heard and appreciated.<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-large wp-image-5142\" src=\"https:\/\/promosimple.com\/blog\/wp-content\/uploads\/2018\/12\/8-Free-Strategies-for-Promoting-Sweepstakes-2-100-691x1024.jpg\" alt=\"\" width=\"691\" height=\"1024\" srcset=\"https:\/\/promosimple.com\/blog\/wp-content\/uploads\/2018\/12\/8-Free-Strategies-for-Promoting-Sweepstakes-2-100-691x1024.jpg 691w, https:\/\/promosimple.com\/blog\/wp-content\/uploads\/2018\/12\/8-Free-Strategies-for-Promoting-Sweepstakes-2-100-203x300.jpg 203w, https:\/\/promosimple.com\/blog\/wp-content\/uploads\/2018\/12\/8-Free-Strategies-for-Promoting-Sweepstakes-2-100-768x1137.jpg 768w, https:\/\/promosimple.com\/blog\/wp-content\/uploads\/2018\/12\/8-Free-Strategies-for-Promoting-Sweepstakes-2-100.jpg 1000w\" sizes=\"(max-width: 691px) 100vw, 691px\" \/><\/p>\n<h2 class=\"p4\"><span class=\"s1\">5. Think About Your Website <\/span><\/h2>\n<p class=\"p1\"><span class=\"s1\">Your website is the main touchpoint your followers have with your brand, so it\u2019s fairly logical to use it to promote your sweepstake. There are two main ways to do that:<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">&#8211; Publish blog posts to inform your audience about the giveaway <\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">&#8211; Use widgets or listings in a sidebar<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Writing a blog post is a good idea, but how you\u2019ll actually execute it depends on your usual publishing dynamics. For instance, if you publish every other day, your post will get lost under the new content you push. Creating a dedicated landing page is also an option, but spoken from a technical side &#8211; it\u2019s typically too demanding to create, especially if your giveaway doesn\u2019t last for a very long time.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">When people interact with your website, they want to see fresh information where it is intuitive for them to discover it. This is why PromoSimple offers <a href=\"http:\/\/promosimple.com\/blog\/website-widgets\"><span class=\"s2\">customizable website widgets<\/span><\/a> that automatically update with your active giveaways. A website widget provides a simple and time-saving way of letting your users know about the active sweepstakes so that they can immediately enter. <\/span><\/p>\n<p class=\"p3\"><span class=\"s1\">You can create a widget just by checking one box and when a promotion expires, it automatically stops appearing to users. The design is fully customizable so you are free to create an appearance that you feel will resonate with your audience.<\/span><\/p>\n<h2 class=\"p4\"><span class=\"s1\">6. Submit to Directories<\/span><\/h2>\n<p class=\"p1\"><span class=\"s1\">One of the best ways to get additional traffic to your sweepstakes is to submit to directories and get a link that will direct users to your promotion.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">However, this promotional tactic is not for everyone. These directory websites are often visited by people who are looking for some freebies, which is completely legit but does nothing for you if you want to broaden the pool of your relevant prospects, collect email addresses for future marketing purposes, and generate leads.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">If you\u2019re just looking for exposure, then directories could be of great help. Some of these websites offer completely free submissions while others require that users make a free account before submitting their giveaway. Make sure you read all the posting guidelines before submitting as you can get banned in case you violate the rules. <\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Here is a list of giveaway directories to check out:<\/span><\/p>\n<ul class=\"ul1\">\n<li class=\"li5\"><span class=\"s3\"><a href=\"http:\/\/anyluckyday.com\/submit-giveaway\"><span class=\"s2\">AnyLuckyDay<\/span><\/a><\/span><\/li>\n<li class=\"li5\"><span class=\"s3\"><a href=\"https:\/\/www.sweepsadvantage.com\/amember\/login.php\"><span class=\"s2\">Sweepstakes Advantage<\/span><\/a><\/span><\/li>\n<li class=\"li5\"><span class=\"s3\"><a href=\"https:\/\/www.contestgirl.com\/add-sweepstakes.pl\"><span class=\"s2\">Contest Girl<\/span><\/a><\/span><\/li>\n<li class=\"li5\"><span class=\"s3\"><a href=\"https:\/\/www.winprizesonline.com\/webmaster_join.php\"><span class=\"s2\">Win Prizes Online<\/span><\/a><\/span><\/li>\n<li class=\"li5\"><span class=\"s3\"><a href=\"http:\/\/sweetiessweeps.com\/submit-a-sweeps\"><span class=\"s2\">Sweeties Sweeps<\/span><\/a><\/span><\/li>\n<li class=\"li5\"><span class=\"s3\"><a href=\"https:\/\/www.freecenter.com\/db\/add.cgi?type=contest\"><span class=\"s2\">Freecenter<\/span><\/a><\/span><\/li>\n<li class=\"li5\"><span class=\"s3\"><a href=\"https:\/\/www.giveawaymonkey.com\/submit-giveaway\/\"><span class=\"s2\">Giveaway Monkey<\/span><\/a><\/span><\/li>\n<\/ul>\n<p class=\"p3\"><span class=\"s1\">There are also content syndication platforms such as <a href=\"https:\/\/mix.com\/\"><span class=\"s2\">Mix<\/span><\/a> (formerly known as StumbleUpon) that make a great way of promoting your giveaway because their audience is truly versatile and global.<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-large wp-image-5141\" src=\"https:\/\/promosimple.com\/blog\/wp-content\/uploads\/2018\/12\/8-Free-Strategies-for-Promoting-Sweepstakes-3-100-691x1024.jpg\" alt=\"\" width=\"691\" height=\"1024\" srcset=\"https:\/\/promosimple.com\/blog\/wp-content\/uploads\/2018\/12\/8-Free-Strategies-for-Promoting-Sweepstakes-3-100-691x1024.jpg 691w, https:\/\/promosimple.com\/blog\/wp-content\/uploads\/2018\/12\/8-Free-Strategies-for-Promoting-Sweepstakes-3-100-203x300.jpg 203w, https:\/\/promosimple.com\/blog\/wp-content\/uploads\/2018\/12\/8-Free-Strategies-for-Promoting-Sweepstakes-3-100-768x1137.jpg 768w, https:\/\/promosimple.com\/blog\/wp-content\/uploads\/2018\/12\/8-Free-Strategies-for-Promoting-Sweepstakes-3-100.jpg 1000w\" sizes=\"(max-width: 691px) 100vw, 691px\" \/><\/p>\n<h2 class=\"p4\"><span class=\"s1\">7. Nurture Strategic Partnerships and Outreach<\/span><\/h2>\n<p class=\"p1\"><span class=\"s1\">In addition to directories, think about other websites that have the same target audience as you. It\u2019s good to make a list of these opportunities and then turn to outreach whenever you need additional exposure for your giveaway. Keep in mind that some webmasters charge for publishing guest post while others don\u2019t as long as your article is relevant to their followers and of great quality. <\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">When outreaching, keep in mind the following:<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">&#8211; Don\u2019t make your email too long and format it nicely (keep paragraphs short and bold key things to make your email more clear and consumable for the recipient)<br \/>\n<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">&#8211; Be open about what you need from the recipient and crystal clear about how they will benefit from collaborating with you<br \/>\n<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">&#8211; Make sure to underline a couple of key numbers or facts that indicate your success and trustworthiness <\/span><\/p>\n<p class=\"p3\"><span class=\"s1\">It\u2019s always good to develop relationships prior to the outreach. Connect with people on social media, engage in a conversation with them, endorse them, share their articles &#8211; and show gratitude when they do the same. This will increase the chances of your email being recognized as a solid business proposal, opposed to as spam.<\/span><\/p>\n<h2 class=\"p4\"><span class=\"s1\">8. Turn to Cross Promotion<\/span><\/h2>\n<p class=\"p1\"><span class=\"s1\">Have you ever thought about joining forces with other credible professionals from your niche and creating a win-win situation for both sides? Well, this is what cross-promotional marketing strategies come down to.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">You can establish a referral program with your chosen partner so when you cross-promote each other\u2019s giveaway &#8211; there is an actual incentive implied. This might be bonus entries within the giveaway, or anything else you agree upon. There are many benefits of doing a cross promotion:<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">&#8211; You strengthen business relationships and cut down the costs of marketing activities<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">&#8211; You get great exposure both for the giveaway you\u2019re promoting and for your brand<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">&#8211; You are more likely to generate word-of-mouth recommendations<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">If turning to cross promotion, always think about differentiating yourself from others. Design your entry form so that it reflects your brand. This way, your entry will be recognizable wherever it\u2019s published and your potential entrants will memorize it. That\u2019s how you create strong brand recall.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">As you can see from everything written in this article, your promotion of sweepstakes does not necessarily have to wound your budget. All it takes is a little bit of creativity and effort for amazing results.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">If you feel you could use a little bit of guidance in designing, launching, and promoting your giveaway, check out how PromoSimple can help: contact us today!<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-large wp-image-5143\" src=\"https:\/\/promosimple.com\/blog\/wp-content\/uploads\/2018\/12\/8-Free-Strategies-for-Promoting-Sweepstakes-4-100-692x1024.jpg\" alt=\"\" width=\"692\" height=\"1024\" srcset=\"https:\/\/promosimple.com\/blog\/wp-content\/uploads\/2018\/12\/8-Free-Strategies-for-Promoting-Sweepstakes-4-100-692x1024.jpg 692w, https:\/\/promosimple.com\/blog\/wp-content\/uploads\/2018\/12\/8-Free-Strategies-for-Promoting-Sweepstakes-4-100-203x300.jpg 203w, https:\/\/promosimple.com\/blog\/wp-content\/uploads\/2018\/12\/8-Free-Strategies-for-Promoting-Sweepstakes-4-100-768x1136.jpg 768w, https:\/\/promosimple.com\/blog\/wp-content\/uploads\/2018\/12\/8-Free-Strategies-for-Promoting-Sweepstakes-4-100.jpg 1001w\" sizes=\"(max-width: 692px) 100vw, 692px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Whether you\u2019re looking to create excitement about your new product, boost your customer engagement or grow your list of subscribers &#8211; giveaways and sweepstakes can serve as your business ally. Because giveaways are typically simple and affordable to run and they bring a significant return on investment, companies and individuals across many different industries choose [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[38,10],"tags":[18,35,37,29,11],"_links":{"self":[{"href":"https:\/\/promosimple.com\/blog\/wp-json\/wp\/v2\/posts\/1244"}],"collection":[{"href":"https:\/\/promosimple.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/promosimple.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/promosimple.com\/blog\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/promosimple.com\/blog\/wp-json\/wp\/v2\/comments?post=1244"}],"version-history":[{"count":4,"href":"https:\/\/promosimple.com\/blog\/wp-json\/wp\/v2\/posts\/1244\/revisions"}],"predecessor-version":[{"id":5146,"href":"https:\/\/promosimple.com\/blog\/wp-json\/wp\/v2\/posts\/1244\/revisions\/5146"}],"wp:attachment":[{"href":"https:\/\/promosimple.com\/blog\/wp-json\/wp\/v2\/media?parent=1244"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/promosimple.com\/blog\/wp-json\/wp\/v2\/categories?post=1244"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/promosimple.com\/blog\/wp-json\/wp\/v2\/tags?post=1244"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}