![\"\"](\"https:\/\/promosimple.com\/blog\/wp-content\/uploads\/2014\/06\/Giveaway-To-Do-List.jpg\")
<\/p>\n<\/p>\n
Freebies, anyone?<\/i><\/span><\/p>\n These days, a simple slogan like this one sitting in a window shop wouldn\u2019t be enough of a bait to catch the eye of an average passer-by. As it appears, we\u2019re too busy staring at our smart screens to notice a real-life deal even if it pokes us in the eye. Put this minimalist slogan up on the web, though, and your business might just get lucky, granted you know how to design the giveaway so that it comes across to your potential customers like an offer they simply cannot refuse. <\/span><\/p>\n And just how do you do that? There\u2019s actually quite a bit of online marketing wisdom behind smart giveaway designs, but if you\u2019re new to the game and in dire need of expert know-how, you\u2019ve come to the right place. <\/span><\/p>\n In the article below, you\u2019ll find everything you need to know about the stuff that giveaway dreams are made of. Keep scrolling if you want to use this tool to boost your brand\u2019s conversion, traffic, and online visibility without major advertizing investments in tow.<\/span><\/p>\n Before you proceed to handcraft your online giveaway masterpiece, it\u2019d be wise to pause for a moment and decide on the budget, prize, target audience, and other giveaway details which will impact its design. Your primary focus should be on answering the following questions:<\/span><\/p>\n These are just some of the key questions you should take into account when you set out to stage an online giveaway. Make sure you tackle them before proceeding with the design proper.<\/span><\/p>\n Once you\u2019ve come up with the giveaway budget, occasion, theme, and other critical bits that will impact the look of the entry page, it\u2019s time to start building the design brick by brick. <\/span><\/p>\n To set the page design on the right foot, start by choosing a winning background or the header image. Your safest bet here is to go with clear, in-focus pictures which convey the campaign message concisely, so that the viewers would instantly know what the giveaway theme is and what benefits they can hope to scoop by joining it. <\/span><\/p>\n Ideally, the colors on the giveaway entry page should be evocative of your brand\u2019s color scheme<\/span><\/a>, but if this isn\u2019t an option, you can always go with hues that inspire the mood you\u2019re aiming to foster in your target audience through the campaign. <\/span><\/p>\n For instance, a Mother\u2019s Day giveaway with flower prizes will work best if conveyed by a page featuring soft pinks, light yellows, and whites, whereas its Christmas counterpart which commands attention should feature at least a touch of green and red, for the sake of the holiday cheer.<\/span><\/p>\n After you\u2019ve picked the background for your giveaway, it\u2019s time to turn your attention to the key elements of the campaign entry page, such as primary and secondary tones, fonts, and header text. <\/span><\/p>\n As a rule, it\u2019s best to pull the primary color from the background image \u2013 but instead of simply opting for the most dominant tone on the page, go with a hue which appears in your brand logo. <\/span><\/p>\n The same goes for the fonts: the closer they are to your brand logo, the better \u2013 and if you want to draw attention, you can always make the font slightly larger in the header than elsewhere on the page. That way, you\u2019ll achieve a well thought-out website impression and keep visual distractions to the minimum, thus allowing the viewers to smoothly navigate the page until they click on the CTA<\/span><\/a>. <\/span><\/p>\n For a neat bonus, you should consider including multiple social sharing CTAs to prompt the viewers to spread the word about the giveaway on their social networks since this is one of the easiest and the most affordable ways to reach a fresh pool of potential customers who fit your target audience criteria.<\/span><\/p>\n With the giveaway format in place, you can move on to the header and CTA design. The key for maximizing giveaway turnout is creating eye-catching and straightforward header text that encapsulates the essence of the campaign and the action the viewer is supposed to take in order to join it without sounding too pushy or profit-driven. <\/span><\/p>\n For best effects, limit the header text to 6 or 7 words, and follow up the action prompt by a cleverly designed 2- or 3-word CTA. For example, a Christmas giveaway featuring a trip to LA as the prize can be summed up by a header that says \u2018Why not spend Christmas in LA?<\/i>\u2019 with CTA which prompts the viewer to \u2018Sign Up Now<\/i>\u2019. <\/span><\/p>\n To make the header text stand out, you can use a catchy font color that coordinates well with the rest of the page. Also, it would be a good idea to use the same font in the header text<\/span><\/a> and the CTA: this simple trick will guide the viewer\u2019s eye from the proposition voiced in the header to the next step they\u2019re supposed to take in order to get a chance to claim the prize. <\/span><\/p>\n The giveaway explanation will be much smaller than the header message in terms of size, so you should pick a font that allows you to list all relevant details about the campaign while keeping the text easily legible for an average viewer. <\/span><\/p>\n Put simply, if the header text is the bait, the explanatory text listing the prize description and\/or benefits<\/span><\/a> and other key giveaway details is a double hook that helps make sure the viewer doesn\u2019t navigate away without taking the action you want them to take. <\/span><\/p>\n To stay on the safe side of giveaway design, try to avoid long-winded explanations which may seem boring or off-putting for the viewers: you wouldn\u2019t want to fumble with lots of fine print when entering a contest and neither does your website visitor. <\/span><\/p>\n For maximum turnout, make the explanation short and use bullet points to list prize or giveaway details if necessary: that way, the entry form won\u2019t come across as cluttered and you\u2019ll boost the likelihood of the viewers hitting CTA and turning into your email list subscribers without much hesitation. <\/span><\/p>\n Even if you\u2019ve come up with a top-notch giveaway entry page design, it still won\u2019t make much difference for your brand unless it attracts the attention of your target audience. <\/span><\/p>\n To ensure quick and high giveaway turnout with minimal investments, you should include at least two social media sharing buttons<\/span><\/a> on the dedicated page to make sharing super-easy. In addition to that, you can also offer special boons for viewers who endorse or share the giveaway on their Facebook or Twitter profiles. Not only will this inexpensive and simple yet highly efficient trick get more eyeballs on your brand, it\u2019ll also boost your following, online community engagement, and help you grow your lead database. <\/span><\/p>\n Getting people to share or post about your giveaway is one of the simplest ways to reach a new audience and win them over with the help of inexpensive tokens of appreciation \u2013 and once the crowds realize that your brand is a byword for quality and user satisfaction, your conversion rates will skyrocket in a flash.<\/span><\/p>\n Advertizing the giveaway on just one or two online marketing channels is like using only one loudspeaker even though you have a surround system at your disposal. Although not all digital marketing tools are equally effective when it comes to a giveaway promotion, it\u2019s still better to multi-channel your advertizing efforts and post about the campaign on every social media account your brand has at least once or twice a week (frequency will largely depend on the giveaway duration and usual posting agenda). <\/span><\/p>\n For max giveaway turnout, you can send out a newsletter to the people on your mailing list but make sure to keep the email short, informative, and focused on the prize benefits or dollar value. According to a recent case study<\/span><\/a>, giveaways are a great way to<\/span> convince people to disclose their email to your brand even if they aren\u2019t ready to make a purchase right away. You can use their personal data to engender deeper interest in your brand by cleverly worded promo emails or entice them with new giveaways once you\u2019ve added them to your lead database. <\/span><\/p>\n Once you get the giveaway off the ground, you should monitor follower engagement and adjust your advertizing across channels in line with the analytics. <\/span><\/p>\n Another smart way for maximizing the appeal and return of your giveaway campaign is to solicit feedback from your followers and use the information to tweak your giveaway advertizing strategy. For instance, if you find that your Twitter followers aren\u2019t as enthused about your campaign as your Facebook crowd, you can either forgo Twitter as a promotion channel or reduce giveaway posting frequency in favor of another, better-performing platform. <\/span><\/p>\n Furthermore, if your giveaway doesn\u2019t prove as successful as you initially hoped it would, you can carry out a survey and prompt your followers and subscribers to give suggestions which you\u2019ll then be able to use to fine-tune the next campaign. In fact, follower feedback and analytics are the most reliable tools you have at hand when it comes to social media contests<\/span><\/a>, so keep your finger pressed to the pulse of your target audience 24\/7 and you\u2019ll be okay.<\/span><\/p>\nA Deal that Fits Your Bill: The Right Giveaway for the Job<\/span><\/h2>\n
\n
Images that Speak Volumes: Perfect Background Designs<\/span><\/h2>\n
Paint with Colors of Windfall: Custom-Built Giveaways<\/span><\/h2>\n
Hit the Giveaway on the Head: Choose the Header Text<\/span><\/h2>\n
Little Ado about Much: Pick the Right Secondary Font<\/span><\/h2>\n
For the Love of Social Media: Add Sharing Incentives<\/span><\/h2>\n
Multi-Channel Advertising: Promotion Done Right<\/span><\/h2>\n
Watch, Scale, Adjust: Tweak Giveaway on the Way<\/span><\/h2>\n
Play It Safe: If All Else Fails, Templates Won\u2019t<\/span><\/h2>\n