Giveaways are a great marketing tool and, like any other marketing tool, work best when you utilize them regularly and with a strategy. Today\u2019s article is all about exactly how to create\u00a0your own giveaways marketing calendar.<\/p>\n
We\u2019ve talked before about how often to schedule your giveaways<\/a>, and how to evaluate that frequency based on your need, so we won\u2019t rehash that here.<\/p>\n Once you\u2019ve decided how often you want to run your giveaways, the first thing to do is pull out a calendar and actually schedule when those giveaways will go live and when they will end.<\/p>\n Most businesses choose a giveaway duration of between one week and one month, but this will depend on the size of your audience and how much promotion you\u2019ll be doing.<\/p>\n You may want to try testing the duration of your giveaways to see whether an exciting, promotion-packed shorter campaign is more successful, or if a longer one that may build momentum does better.<\/p>\n When you\u2019re setting up your marketing calendar, you\u2019ll want to plot out when you\u2019ll send emails to promote your giveaway to your current subscribers and when you\u2019ll promote the giveaway on social media.<\/p>\n At the very least, you should plan to send an email to your list to announce the giveaway at the very beginning of your giveaway, and then again right before the end. This will cover the people who are immediately excited about the giveaway, and those procrastinators who are motivated by a deadline.<\/p>\n If you\u2019re running your giveaway for a longer period of time\u2014a month, for example\u2014you\u2019ll want to also send intermittent emails to remind your subscribers to take action<\/a>.<\/p>\n Because it\u2019s harder to gauge when your social followers will actually see your posts, you\u2019ll want to promote your giveaway more frequently. If you frequently post on your social channels, promoting your giveaway once a day (or even more often) may increase your results. Be sure, though, to use a variety of images and messages to catch people\u2019s attentions in different ways.<\/p>\n When you\u2019ve decided when you\u2019ll be sending these emails and posting your social promotions, you\u2019ll want to plot these on your calendar, along with the giveaway itself.<\/p>\nHow to Set Up Your Giveaways Marketing Calendar<\/h2>\n
Scheduling Your Follow-Up Marketing Calendar<\/h2>\n