{"id":4931,"date":"2017-02-01T10:00:00","date_gmt":"2017-02-01T10:00:00","guid":{"rendered":"http:\/\/blog.promosimple.com\/?p=4931"},"modified":"2017-02-01T20:23:27","modified_gmt":"2017-02-01T20:23:27","slug":"giveaways-email-funnels","status":"publish","type":"post","link":"https:\/\/promosimple.com\/blog\/giveaways-email-funnels","title":{"rendered":"How to Use Email Funnels with Giveaways"},"content":{"rendered":"

Email funnels can be an incredibly effective way to get people to make purchases or take another action you\u2019d like them to take on your site. Most people think of email funnels as starting with an email sign up on their site\u2014but funnels can work just as well (or better) if you start them with giveaways! Here\u2019s how:<\/p>\n

What are\u00a0Email Funnels?<\/h2>\n

An email funnel is a series of automatically sent emails that gradually takes the email reader from one state, (general awareness, for example), to another state (readiness to buy). Each email in an email funnel is carefully crafted to lead the reader down the desired path.<\/p>\n

Unless you\u2019re promoting your giveaway only to people who have purchased from you or who have been very active on your email list, it\u2019s best to assume that your giveaway entrants aren\u2019t very familiar with you.<\/p>\n

It\u2019s better to start by educating your new subscribers and risk a little re-educating than having people receiving your email without any idea who you are or what you\u2019re talking about!<\/p>\n

An Email Funnel Example<\/h2>\n

It can be a little challenging to grasp all of this in the abstract, so let\u2019s look at a specific example.<\/p>\n

Let\u2019s say you\u2019re a health coach, and the grand prize of your giveaway is a 3-pack of nutritional counseling sessions.<\/p>\n

Here\u2019s an overview of how the funnel might go:<\/p>\n

Email 1<\/strong>
\nPurpose: Confirm giveaway entry; introduce yourself
\nContent: Confirmation and welcome, with short bio of yourself and your experience<\/p>\n

Email 2<\/strong>
\nPurpose: Convey your mastery of the topic
\nContent: Tell your personal story about how you when from trouble with nutrition to success<\/p>\n

Email 3<\/strong>
\nPurpose: Establish that your students can see similar success
\nContent: Tell one of your students\u2019 stories about his\/her challenges and success<\/p>\n

Email 4<\/strong>
\nPurpose: Overcome obstacles to purchasing
\nContent: Tell story\/stories that illustrate how nutrition counseling saves students money, about how many students have only seen success with guidance, etc.<\/p>\n

Email 5<\/strong>
\nPurpose: Introduce one-on-one coaching option
\nContent: Explain how coaching works, give benefits, give a limited-time offer of 50% off a single coaching session<\/p>\n

Email 6<\/strong>
\nPurpose: Give last minute warning with extra push to sign up
\nContent: Convey that the limited-time offer is almost up, remind readers of benefits of coaching<\/p>\n

Email Funnel Variables<\/h2>\n

The above is only one of many possible options for creating a funnel. You might want to offer freebies or coupons to people in the first email or two<\/a> of your funnel as a \u201cthank you\u201d for entering your giveaway.<\/p>\n

You might want to educate your entrants even more about who you are and what you do, or you might want to feature products that you think they\u2019d be interested in.<\/p>\n

You can also vary the timing of sending the emails; sending one each day or one every few days. The most important thing, though, is that you set up your emails as autoresponders: You want your email funnel to begin automatically each time you add someone to your giveaways list in your email provider.<\/p>\n

Most email providers will be able to help you set up autoresponders for your list. If you\u2019re not using them yet, you\u2019ll be shocked by how easy it is to set up an email series once and let it automatically work every time you add someone to your list.<\/p>\n

Email funnels take a bit of planning up front, but they\u2019re an amazing way to engage your entrants, get them interested in you and your company and, ultimately, get them to purchase from you.<\/p>\n","protected":false},"excerpt":{"rendered":"

Email funnels can be an incredibly effective way to get people to make purchases or take another action you\u2019d like them to take on your site. Most people think of email funnels as starting with an email sign up on their site\u2014but funnels can work just as well (or better) if you start them with […]<\/p>\n","protected":false},"author":5,"featured_media":4946,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[80],"tags":[],"_links":{"self":[{"href":"https:\/\/promosimple.com\/blog\/wp-json\/wp\/v2\/posts\/4931"}],"collection":[{"href":"https:\/\/promosimple.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/promosimple.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/promosimple.com\/blog\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/promosimple.com\/blog\/wp-json\/wp\/v2\/comments?post=4931"}],"version-history":[{"count":0,"href":"https:\/\/promosimple.com\/blog\/wp-json\/wp\/v2\/posts\/4931\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/promosimple.com\/blog\/wp-json\/wp\/v2\/media\/4946"}],"wp:attachment":[{"href":"https:\/\/promosimple.com\/blog\/wp-json\/wp\/v2\/media?parent=4931"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/promosimple.com\/blog\/wp-json\/wp\/v2\/categories?post=4931"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/promosimple.com\/blog\/wp-json\/wp\/v2\/tags?post=4931"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}