Putting your giveaways on Facebook is always a great idea. But how can you be sure they get some traction? Here are our top three, easy-to-implement tips.<\/p>\n
Sure, you\u2019re posting your giveaways on Facebook, but it\u2019s very likely you\u2019re posting plenty of other things, too. And with each new post, your giveaway post gets pushed further and further down.<\/p>\n
Luckily, the solution is pretty simple: When you create the post about your giveaway, just click the button in the top right corner of your post and select \u201cPin to top of page.\u201d That way, no matter who visits your page and no matter when they visit it, they\u2019ll see your post about your giveaway first.<\/p>\n
And then, when your giveaway\u2019s over, just unpin or delete the post.<\/p>\n
It seems too simple to be true, but it is: Just asking people to share your post helps increase shares. Sometimes people just don\u2019t think of things until you suggest it to them, and people who would like to share your post don\u2019t do it unless you remind them.<\/p>\n
Remember, too, that you don\u2019t have to just say, \u201cShare this post!\u201d You can be a bit more friendly and fun with it. If you\u2019re giving away a new moms gift basket, for example, you could say something like, \u201cKnow some new moms who could use a little pampering? Share this post with them!\u201d<\/p>\n
Often, you\u2019ll be surprised at what an impact that \u201cshare\u201d suggestion can make.<\/p>\n
Unfortunately, Facebook is making it harder and harder for pages to show up organically in people\u2019s Facebook feeds. But that doesn\u2019t mean that you need to set up expensive advertising campaigns for people to see your giveaways on Facebook.<\/p>\n
If you have just a little bit of money you\u2019re willing to spend, try boosting your post. Once you create your giveaway post (and pin it), click \u201cboost post.\u201d If you\u2019d like to boost it to people who already like your page, you can\u2014or you can boost it to an audience of people who have interests that match your target audience.<\/p>\n
The best part? You can test this pretty cheaply. Boosting your post for just $5 can give you a sense of whether people are interacting with and sharing your post. And if they are, you can decide whether or not it\u2019s worth it to you to continue boosting it.<\/p>\n