{"id":5171,"date":"2021-03-11T10:30:40","date_gmt":"2021-03-11T10:30:40","guid":{"rendered":"https:\/\/promosimple.com\/blog\/?p=5171"},"modified":"2021-03-11T15:54:39","modified_gmt":"2021-03-11T15:54:39","slug":"mothers-day-contest-ideas","status":"publish","type":"post","link":"https:\/\/promosimple.com\/blog\/mothers-day-contest-ideas","title":{"rendered":"Mother’s Day Contest Ideas"},"content":{"rendered":"

The financial facet of Mother\u2019s Day is, in one word, massive! According to the U.S. National Federation<\/span><\/a>, over the last decade there has been a staggering rise in estimated spending from $14.59 billion back in 2010 to $26.7 billion in 2020. These figures definitely put this holiday among the top gift-giving days, and a Mother’s Day contest is a fabulous idea to attract attention for your business!\u00a0<\/span><\/p>\n

A whopping 78% of consumers plan to celebrate Mother’s Day this year as the COVID-19 pandemic continues to impact our lives. Consumers also plan to spend more each this year than they did last year on a Mother’s Day gift, averaging about $205 per gift, up from $177 in 2020. Obviously this holiday is important to the typical consumer, which begs the question: have you\u00a0included it in your annual marketing strategy yet? <\/span><\/p>\n

Unfortunately, when we talk about promotions, a lot of businesses board the winter holidays train and put all their efforts into promoting products and services around Christmas, Black Friday, and Cyber Monday. While this strategy yields positive results, what about the other ten months of the year? Allocating a part of your budget to Mother\u2019s Day promotions is bound to benefit your branding efforts. <\/span><\/p>\n

The History of Mother\u2019s Day<\/b><\/span><\/h2>\n

Mother\u2019s Day celebrates mothers, motherhood, maternal bonds, and the influence they have on society. It\u2019s celebrated in over 40 countries around the world on different dates, with most celebrations happening in the first half of the year. <\/span><\/p>\n

The idea to honor all mothers came from Anna Jarvis<\/span><\/a>. After her mother\u2019s death in 1905, Jarvis organized the first Mother’s Day celebration in 1908. Her idea of the holiday was to organize a special day where we would spend time with our mothers and thank them for all that they did.<\/span><\/p>\n

Yes, showing respect, love, and appreciation to our mothers should be something we do every day, but this special occasion gives us a chance to show how much we care about them in a more intentional and spectacular way. <\/span><\/p>\n

Since today\u2019s consumers are all about creating interactive and lasting relationships with companies, the idea of connecting your brand to the values of Mother\u2019s Day and motherhood is priceless in terms of customer loyalty. <\/span><\/p>\n

Apart from building strong bonds with your loyal customers, earning a profit is also cited as an important goal of a promotional campaign. <\/span><\/p>\n

Time to redo the marketing math now, huh? Don\u2019t worry, we\u2019ve got you covered. This is just the right time to start planning your Mother\u2019s Day contest strategy.<\/span><\/p>\n

Mother’s Day Contest Ideas and Examples<\/b><\/span><\/h2>\n

The next big thing Mother’s Day celebrates is emotions – love, care, and respect we feel for our mothers, which adds another important feature to the promotion: emotional aspect. Namely, it needs to be carefully thought through because you don’t want to turn the campaign into a cheesy, corny thing, as many are easily repelled by such a campaign tone. Meaning and message simply have to be aligned with the values of this holiday. <\/span><\/p>\n

Contest Rules of Thumb<\/span><\/h3>\n

There\u2019s no one unique formula for success when it comes to organising contests and giveaways, but there are some rules of thumb that can put you on the right track: <\/span><\/p>\n