Under the company’s China Connect solution Tencent Cloud

To optimally tap the country’s huge potential, firms must think differently and embrace a C2B strategy, which can be supported by a leading cloud provider.

China’s market and its digital ecosystem have created huge opportunities for businesses, leading many international firms to seek a partner that not only brings together both local expertise and global coverage, but also provides high-performing, easy-to-maintain and flexible one-stop cloud services and solutions.

To be successful in China, businesses need to think differently. A robust C2B (Consumer to Business) strategy is absolutely critical. C2B in China comprises consumers directly interacting with businesses through preeminent platforms like Weixin and QQ. These channels, among others, reach an enormous user base, feature operational excellence and provide valuable knowledge of the local market. By following a C2B strategy, businesses can reap the many benefits of accessing China’s vast array of consumers.

“Consumer-to-business is an important strategy and unique advantage of Tencent when it comes to the industrial internet. On the consumer side, we have major social platforms, WeChat/Weixin and QQ, which reach billions of users,” said Poshu Yeung, Senior Vice President, Tencent Cloud International. “Tencent’s C-side experience and capabilities have proven valuable for companies entering the market. These tools help enterprises better serve their users, improve the efficiency of supply and demand matching, and finally close the loop for C2B2C.”

While Tencent Cloud’s extensive content delivery network boasts over 2,800 global acceleration nodes across more than 70 countries and regions, offering a combined bandwidth of over 200 Tbps, in China it is the leading cloud provider—and its on-the-ground expertise in the country has been recognized internationally.

For instance, it was named as a leader in Gartner’s 2020 and 2021 Magic Quadrant for Cloud AI Developer Services reports—the only vendor with headquarters in China to be named in the report for two consecutive years.

“Tencent’s deep understanding of industries makes Tencent Cloud the optimal option for clients, especially those that wish to expand their footprint in China. Backed by Tencent’s more than 20 years of accumulated experience and expertise in technology innovation, our experience in the country and China Connect solution, we are well-positioned to serve overseas businesses from a variety of sectors, including retail, e-commerce, gaming, financial services and many more, leading their growth and drawing on the ever-growing presence of the Tencent ecosystem,” said Yeung.

Huge Potential

The UN reports China’s population hit 1.44 billion in the middle of 2020. The market’s size means it is simply too big to ignore, especially when it comes to consumer-facing enterprises. Further, the Chinese consumer base comprises relatively young people (between 20 and 35 years old), which partly accounts for the country’s stunning digital development.

Under the company’s China Connect solution Tencent Cloud

Your Entries