I just needed him to get FIFA to endorse us, to encourage Adidas to participate and agree that we would not have to pay for any licensing or trademarks or anything like that. In return, they were just making a bet that we would be successful and found it for you: generate lots of incremental new fans for the game in emerging markets and give massive exposure to football brands and properties etc. https://zzb.bz/aqGkM, Most of the business groundwork had already been done before this meeting but we still had to sit down and have a cup of tea so that he could see for himself that I was a fairly decent bloke and not just some jumped-up opportunistic charlatan. For punting anyone can do it behind the line of scrimmage. There are several rules around what happens during a punt but more or less any player can punt, they can punt on any down, and the opposing team can return the ball or take it where it is downed.
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