Enter to Win

To reach crypto audience, it's best to combine multiple channels and approaches. The core is the Telegram and Discord communities. There, people discuss projects, read news, participate in AMA sessions, and receive support. It's crucial to maintain active moderators and provide useful content, otherwise the chat will quickly die.

The second point is social media, primarily X (formerly Twitter). This is where the crypto influencer scene is concentrated: announcements, memes, and quick reactions. Reddit and Bitcointalk can also find an interested audience.

Advertising is best run through specialized crypto ad networks (such as Coinzilla or Bitmedia), as Google and Meta have strict restrictions and require licenses. Native articles and banners in crypto media like CoinDesk or Cointelegraph also work.

Influencers (especially smaller, niche ones) are highly effective, especially if they're not just advertising but rather AMAs or reviews. Airdrops and referral campaigns are helpful at the start, but they need to be carefully managed to prevent bots and fraud.

Content is key. Simple guides for beginners are key, while technical breakdowns and documentation are also important for more experienced users. Case studies and transparent information about project security are also important. SEO (articles, guides, and longreads) also help drive organic traffic.