Promoting your YouTube channel and want to increase the number of times your videos are played while gaining new subscribers for your channel? A giveaway may be the perfect option and adding a YouTube Subscribe button couldn’t be easier.

While many giveaways focus on Facebook, Instagram or Twitter, for the marketer that has a broader social media strategy, running a YouTube giveaway may be the answer. YouTube giveaways can increase your video reach and help you get new YouTube subscribers. Whether you’re a vlogger or your brand uses YouTube for marketing, instructional videos or just entertainment, giveaway and sweepstakes can be an extremely cost effective way to grow your YouTube channel’s visibility.

How to add a YouTube subscribe button to giveaways

When you create a sweepstakes add a new Custom Entry method (either required or as a bonus entry).

For the message to display in your giveaway use the YouTube button javascript, shown below. Just replace “PromoSimple” with your YouTube channel’s name.

YouTube Follow Button

Follow us on YouTube<br><script src=””></script>
<div class=”g-ytsubscribe” data-channel=”PromoSimple”></div>

Your YouTube Subscribe button will show within your giveaway’s entry form and users can subscribe while they enter the giveaway.

YouTube giveaway

Why engaging your YouTube subscribers is important

YouTube is just like your other social media channels where subscribers (followers, fans, etc.) are what make the channel an effective way to engage your customers. Its not only important to to gain an audience, but with so many options out there you also need to engage and re-engage the regularly. Keeping your audience active and returning to your channel will ensure that your brand remains top of mind.

Adding YouTube videos to your giveaway is an easy way to promote your content which reminds your subscribers that your content is readily available and high quality. Equally important, while re-engaging those users, you also have the opportunity to build awareness for new audiences by introducing them to your content within your giveaway.

You can learn how to add videos to your giveaway in our blog post.